Hamilton — Theatre Campaign

Campaign translating theatrical anticipation into bold, urban poster placements.

A promotional campaign built around the cultural momentum of Hamilton as a modern theatre phenomenon. Designed for urban placement, the system uses bold typography and contrast to capture attention and translate stage energy into the public environment. The work emphasizes anticipation, access, and audience engagement beyond the theatre itself.

Services:

Campaign Design

Campaign Design

Client:

San Francisco Theatre

San Francisco Theatre

Year:

2019

2019

Designed to extend the theatre experience into the city, this project explores how poster systems can generate urgency, visibility, and cultural presence.

Designed to extend the theatre experience into the city, this project explores how poster systems can generate urgency, visibility, and cultural presence.